Heart of North is more than just a clothing brand – it’s a symbol of community, sustainability, and pride in our northern Swedish heritage. The company was founded in Luleå in 2023 with a clear vision: to create stylish and functional clothing that reflects the strength, silence, and beauty of Norrland.
We design northern-inspired clothing for both women and men – in the form of unisex garments suitable for both everyday life and adventure.
Whether you’re hiking in the mountains, walking through the forests, or simply want to wear something meaningful, we want our clothes to feel genuine and timeless.
Ice & Fire
Join us on our uniqe Ice and Fire experience! Join us for a unique winter experience that combines the tranquility of nature with rejuvenating activities. As you step outside, feel the crisp, cold air embrace you under the sky, where the silence of the winter night...






